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Highlights of the October 2011 Issue


FASHION-FORWARD
ON THE COLLEGE CAMPUS:

 

• MV SPORT — Highlights: Burnouts, Hoodies

 

MV Sport has unveiled its largest catalog to date, featuring 96 pages of men's and women's basics and fashion items to satisfy the apparel needs for all college students.

Byron Reed, the company's director of marketing, said that he was “very excited” about the 2012 catalog, which was released to the college market last month.

Approximately 40 new styles are featured in its pages, with Reed noting that women's burnout hoodies and tees and men's hooded sweat-shirts among the new items that MV Sport is highlighting for college stores to carry in 2012. ...

 

• FLYING COLORS APPAREL — Collar Scholar Polos, Fade-Out Tees

 

Flying Colors Apparel is a relatively new brand that is looking to establish itself as a major creative force and marketer of apparel for the college market. ...

Co-Founder and Creative Director Andy Cuze said, “We started out by introducing to the collegiate market uniquely designed polo shirts that incorporated the highest-quality fabrics, and now we're bringing out a complete fashion line ranging from men's underwear to ladies' dresses,”.

One of the featured items that Flying Colors provides for college students is the Collar Scholar polo, or what Guze refers to as the “sports jersey meets a polo shirt.”

The second signature item that Flying Colors manufactures is men's and ladies' fade-out T-shirts which Guze noted feature an “eye-catching” design and offer a “powerful” combination of style and fit. ...

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UMD STORES — GOING ABOVE and BEYOND

As the director of the University of Minnesota Duluth (UMD) Stores, Jeffrey Romano knows that providing exceptional customer service is the key to a successful shopping experience.

“Good customer service seems to be a lost art in retail today,” he said. “Our main goal is to provide the high level of service that our campus expects.”

Institutionally operated, UMD Stores focuses on taking the “above and beyond” — as Romano called it — approach to taking care of customers at three locations in the Kirby Student Center on campus.

The street-level store sells apparel, gifts/greeting cards and art products, and is also the location of the convenience store that UMD Stores operates. The lower-level store features course materials, general books, school and office supplies, and computer and electronics products.

Thirdly, the express store is a flex space with a small convenience store that offers different promotional products throughout the school year. It also houses book buyback at the end of each semester, textbook reservation distribution just before each semester starts and textbook returns for the first week of the semester.

Overall, UMD Stores occupies 11,442 square feet of retail sales floor space, 7,136 square feet of storage and work processing space, and 2,174 square feet of office space. ...

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SUN DEVIL CAMPUS STORES — A UNIQUE SHOPPING EXPERIENCE

as a bookstore serving one of the largest campuses in the United States, the Sun Devil Campus Stores at Arizona State University (ASU) continues to meet and exceed the needs of students in the midst of what has been a year of change.

Earlier this year, the university unveiled a new “Fear the Fork” pitchfork logo, replacing its mascot Sparky the Sun Devil as the new athletic emblem that will be featured on uniforms, football helmets and, of course, apparel that will be on display at the bookstore.

On July 1, 2011, Follett Higher Education Group (FHEG) took over operations of the Sun Devil Campus Stores, and one of the immediate dividends that came about with the new management was the complete remodeling of the Tempe store on the main campus.

Even with all of these major changes taking place this year, Sun Devil Campus Stores Director Val Ross noted that the store remains unique in nature.

“There is only one ASU, and there is only one ASU bookstore,” he pointed out. “There is a lot of uniqueness built around that.”

The Sun Devil Campus Stores is made up of five stores on four different campuses. The main bookstore and Computer Store are located on the Tempe campus; another store is located on the Downtown campus in Phoenix; a fourth store is located on the Polytechnic campus in Mesa; and the fifth location is at the West campus in Glendale. ...

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