AAFES Holiday Buying — Planning Process, Partnerships, Promotions Power Performance
Although the rough economy continued to impact sales during the busy 2010 holiday period, the Army & Air Force Exchange Service (AAFES) considered the season something of a success, and looks to the 2011 holiday season for more positive sales strength. Ana Middleton, senior vice president (SVP) of the exchange service's headquarters-based Sales Directorate (SD), told E and C News, “The Exchange had a successful holiday season, with flat sales during a period when many of its competitors had negative sales.” She added that holiday sales represented 20 percent of annual total sales for the Exchange. Read more ...
AAFES Holiday Candy — Early Preparation Primes Stores For Success
The Army & Air Force Exchange Service (AAFES) is banking on promotions to jump start the 2011 holiday season.
• SALES ACTIVITY
Kathy Wulff, senior buyer of seasonal candy in the exchange service's Sales Directorate (SD), told E and C News that although holiday candy sales in 2010 improved compared with a year earlier, patrons watched what they bought last Christmas.
“2010 holiday sales totaled $5.7 million, and 2009 holiday sales were $5.6 million,” she noted, which represented a 1.8-person increase in activity. “The customer mood was cautious last Christmas. The retail industry, as a whole, saw customers buying only items they needed.”
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DeCA Candy Department Profile — Merchandising Displays to Catch the Eye
• Peterson AFB, Colo.When it comes to impulse buys, candy continues to rank among the top retail categories, both inside and outside the gate.
The Defense Commissary Agency’s (DeCA) Peterson AFB, Colo., store’s eye-catching displays are strategically positioned to build upon sales generated by the candy category gondolas in the main aisles and front-end rack displays.
MCX Candy — Promotions, Front-End Program
New Items Poised to Fuel Sales
The situation in Japan remained unsettled weeks after the mainland was hit with a magnitude 9.0 earthquake and a tsunami, on March 11, and the ensuing nuclear plant disaster. ...
E and C News has been tracking this situation since the initial disasters occurred on March 11, and the following is the latest information, as this issue went to press, from military resale organizations about the situation, from their unique perspective. Read more...
AAFES Major Appliances — Seeking Value While Buying Better to Best
The laundry room is getting a makeover and so, it seems, are major appliances in Army & Air Force Exchange Service (AAFES) stores, as sleek new machines begin to carve a colorful place in formerly bland-looking departments. In spite of the economy, many patrons are still purchasing this category with an eye toward quality and included services, as well as value and energy efficiency. Read more...
AAFES Back-To-School Stationery — 'Simple' Plan, STRONG Execution
School supplies continued to top customers' lists at Army & Air Force Exchange Service (AAFES) stores during the summer Back-To-School (BTS) season, even as shoppers kept close tabs on spending last year. Read more...
Vitamins, Supplements and Energy Products
NEXCOM: Keeping a Healthy Pace
Vitamins and supplements are keeping up a healthy sales pace in Navy Exchange Service Command (NEXCOM) stores. Fiscal 2010 was a good sales year for these items, and according to Divisional Merchandise Manager (DMM) Meredith Jackson, fiscal 2011 is shaping up to be a strong year, too.
AAFES: Strong Potential for Success
School supplies continued to top customers’ lists at Army & Air Force Exchange Service (AAFES) stores during the summer Back-To-School (BTS) season, even as shoppers kept close tabs on spending last year.
