Highlights of August 2011 Issue
Accessories, Lighting Products Illuminate Tactical Category
The tactical department at NS Norfolk, Va., is red hot these days, and two
of the segments that are fueling this surge are accessories and lighting
products, which now represent 42 percent of the overall category. To ride
that momentum and meet the needs of its patrons, the store has expanded
its assortment of accessories and lights for fiscal 2011. Read more...
'Revving Up' Grand Opening
FORT BLISS —
The Dr Pepper Snapple Group had a significant presence at the commissary opening here on June 29, with special displays that “revved” up the special day for patrons. ...
Military Sales Team Wins 'Top Team' Award
During the Procter & Gamble (P&G) annual North America sales meeting on June 9, the P&G Global Military Team was recognized as the 2011 P&G “Top Team” for the successes it recorded in volume, sales and organizational development. ...
Navy Exchange Welcomes Tuskegee Airmen
NS NORFOLK —
On June 30, Watt/Spohn Universal (WSU)
sponsored the appearance of the Tuskegee
Airmen at the base's Navy Exchange Service
Command (NEXCOM) main exchange. ...
Read complete Newsmakers ...
Tactical gear and accessories continue to be strong sellers at Marine Corps Exchange (MCX) outlets. The categories pack a powerful punch, providing Marines all they need to be properly prepared for combat. Marine Corps Military Clothing Sales Store (MCSS) sales activity in 2011 has built on recent years of double-digit growth with solid percentage increases.
In a category that is highly sensitive to troop movements and deployments, it comes as no surprise that the military drawdown in Iraq, and the overlapping 2010 buildup in Afghanistan, affected overall tactical category sales in Army & Air Force Exchange Service (AAFES) stores during that period. Economic factors, however, may have had an even greater impact. But no matter the trend of the time, AAFES's tactical and uniform departments are on a mission to continually improve the way they deliver vital products to troops inside and outside the theater of combat.
Read more ...
RESALE SNAPSHOT — MAY 2011
AAFES Total Retail Sales — MAY 2010/2011
DeCA May 2011 Sales vs. May 2010 by Region
NEXCOM Total Exchange Sales — May 2011 vs, May 2010, with % Change
Coast Guard Exchange System (CGES) Regional Sales — CONUS vs. OCONUS
Marine Corps Exchange (MCX) Regional Retail Sales — CONUS vs. OCONUS
ALSO IN THIS ISSUE:
- DeCA — Store Grand Opening — Fort Bliss
- Hats Top Off HRALA Ladies Luncheon
- AAFES Retail Food — Wide Assortment, Impressive Results
- DeCA Beverage Merchandising Promotions —
Make 'Healthier' Choices
- DeCA Profile: Keesler AFB, Miss. — In the Eye of the Hurricane
- Personal Care: AAFES, DeCA
- Merchandising — Focus Turns to 'Value' Products
- DeCA — Packing in the Benefits All Around
Highlights of the September 2011 Issue
The annual March Frozen Food competition, sponsored by the National Frozen & Refrigerated Foods Association (NFRA), once again has proven to be a winner for Defense Commissary Agency (DeCA) commissaries.
Nine commissaries won a total of 12 Military Commissary Golden and Silver Penguin awards spread out among five different categories. In addition, the trade organization also recognized a military sales agent with a Gold award.
Judges looked for the best efforts put forth in the creation of store displays by participating commissaries and their merchandising teams and partners. Read more...
Resale's Long Tradition of Military Spouse Hiring Growing Stronger
Against the backdrop of recent high-profile Department of Defense (DoD) initiatives to foster career opportunities for military spouses, exchanges and commissaries still continue to be the employment resource of choice for a large segment of military family members and retirees, especially those seeking transferability when active-duty family members deploy. ...
Clayton Named NEXCOM Human Resources SVP
VIRGINIA BEACH —
In early August, the Navy Exchange Service Command (NEXCOM) appointed Robert (Bob) J. Clayton as Senior Vice President (SVP) of Human Resources (HR). Clayton will oversee human resources functions under NEXCOM's aegis, including its Navy Exchange network of stores, Navy Lodges, the Ships Store Program and the Uniform Program Management Office (UPMO). ...
Read complete News ...
Keeping a steady hand on the throttle and staying in-stock, as sales of soft drinks accelerate is job No. 1 at the Aviano AB, Italy, Commissary beverage department.
Store Director Ron Foster observed that soft drink dollar volume has accelerated at the 37,978-sq.-ft. commissary, in particular during 2011. In fiscal 2010, total non-alcoholic beverage sales at the store were $1.78 million with total unit sales of 987,445. For the current fiscal year, through May 31, volume totaled $1.24 million on unit sales of 692,111 — an increase of 4.4 percent in average monthly sales versus fiscal 2010.
Pets are a unique part of any family, and are especially popular among military families despite the frequent deployments active-duty servicemembers experience. Per person, the military community has been reported to spend more on their pets than their counterparts outside the gate. It comes as no surprise, then, that with this interest, pets are also big business in Defense Commissary Agency (DeCA) stores, and a fact that was recognized with a major agency campaign last year.
Sales continued to move upward during fiscal 2010 and through the middle of fiscal 2011, bolstered by major promotions connected with this campaign.
ALSO IN THIS ISSUE:
- NEXCOM — Norfolk-Flagship NEX Re-Opens
- NEXCOM Interview —
NEXCOM General Merchandise Group (GMG) — Art Burke
- NEXCOM Holiday Candy —
Tailored Assortments Dial Into Seasonal Requirements
- MCX Holiday Candy —
Sharpening Holiday Candy Strategy
- AAFES Candy — Sweet Spot for Confectionery Success
- NEXCOM Mini Marts —
New Programs, Target Grab and Go, Freight Efficiencies
- AAFES Shoppettes — Fresh Look, Fresh Tastes
- DeCA Candy and Snacks —
New Items, Options Spark Interest, Sales
- NEXCOM Pet Food/Supplies —
Pet Products Collar Strong Sales