NS MITCHEL FIELD, N.Y. — There are few things more gratifying than seeing the joyful glow on people's faces — parents and students, store staff and sponsors — during the awarding of scholarships to deserving students about to set off to college.
In the friendly confines of the commissary meeting room here, during a smile filled ceremony Store Director Patricia Ward presented Danielle Domini and Lauren Klose each a $1,500 Defense Commissary Agency (DeCA)-Fisher House scholarship from PepsiCo Inc., and gift bags “In Memory of Murry Greenwald,” the late Publisher of E and C News. ...Read more IN MEMORY OF MURRY GREENWALD ...
Semper Fit and
and Chief Operating Officer, Cindy Whitman Lacy
In the past decade, the Marine Corps Exchange (MCX) has transformed from what Chief Operating Officer (COO) and Deputy Director Cindy Whitman Lacy described as “small, decentralized operations” into an enterprise that is more than the sum of its parts.
Now, as the organization transitions through a new phase of change, Whitman Lacy opens the book on MCX's reimagining of its customer-facing operations, and the quantum-leap reconfiguration of its supply chain behind the scenes.
For MCX executives, business seems as exciting and expeditionary as the customers they serve. Patrons, meanwhile, marvel at how the MCX's rebranded and refreshed stores get it so “just right” for them. ...
'Our Main Store customer count has
increased 64 percent since 2006,
while our average transaction has
increased 61 percent.'
— Chief Operating Officer, Deputy Director, Business Operations, Semper Fit and Exchange Services Division Cindy Whitman Lacy
Read the complete FOCUSED ON OUR MISSION ...
By all accounts, the Navy Exchange Service Command's (NEXCOM) Navy Blue holiday period in 2012 was smooth sailing, with sales increases exceeding expectations and patrons enjoying the great savings and family-oriented spirit that permeated the six-week period.
In late June, as NEXCOM intensified its preparations for the holiday shopping period, NEXCOM Senior Vice President (SVP) and Chief Merchandising Officer (CMO) Tess Paquette discussed the plans and preparations that are already underway for this year's Navy Blue Holiday stretch.
'Last year, we underwent a “sea change” in our
approach to the back third holiday selling season.
Many of the tactics were new to the organization and our
vendor community. This year, we will be going BIGGER
with Navy Blue and we are so excited about it.'
— NEXCOM Senior Vice President and Chief Merchandising Officer Tess Paquette
Read more NAVY BLUE — The Heart and Soul of the NEX ...
With total Marine Corps Exchange (MCX) sales for the 2012 holiday selling season up $90 million, or 8.3 percent from prior year, the exchange service will face some challenging comparisons for the fiscal 2013 holiday season.
Anita Roberson, Branch Head, Merchandising, for the Semper Fit and Exchange Services Division, said that the exchange service had been “cautiously optimistic” prior to the season, and this approach paid off — Hardlines grew sales 7.7 percent, Consumables increased 5.3 percent, and Softlines was up 13.3 percent.
Last year''s success was even more remarkable since they came “up against the very successful grand openings in 2011 ... and 2012, including MCB Camp Pendleton, Calif., in May, which exceeded all expectations.” ...
Read more PLANNING FORWARD FOR A SUCCESSFUL 2013 HOLIDAY SEASON ...
Preparations for the end-of-the-year holidays, in particular promotional packages, are in full swing at Defense Commissary Agency (DeCA) locations, and, although the Sales Directorate is in the throes of a comprehensive reconfiguration, its promotions personnel are highly focused on putting together a blockbuster program to help servicemembers enjoy the season's festivities without breaking their budgets. ...
'Our goal is to have a
substantial increase in
commissary sales for the
holiday season this year
over last year. Our seasonal
packages have enjoyed
excellent sales growth in
the past, and we fully
expect them to have another
— DeCA Beverages Manager Michelle Frost
Read more PROMOTIONS POWER HOLIDAY ACTIVITY ...
Yuma, Ariz., has the distinction of being the sunniest year-round place in the U.S., with an annual average of 4,133 hours of sunshine. It is also one of the hottest, with average daytime highs in July rising to 107 degrees.
As MCAS Yuma's store director, Carl Schwetz fully understands the effects high heat and desert conditions have on his patrons, which is a main reason why this commissary sells beverages of all types and brands. ...
'We are listening to our customers to find the right stock
selection to meet their changing wants and needs. An
example of this is the increased number of healthful
products on the market we are stocking.'
— MCAS Yuma, Ariz., Commissary Store Director, Carl Schwetz
Read more BUILDING 'HEALTHY' CUSTOMER LOYALTY AND REPEAT BUSINESS ...
Energy drinks continue to command a greater shelf presence at Army & Air Force Exchange Service (AAFES) stores, now accounting for nearly one-third of total non-alcoholic beverage category sales.
Vicki Venables, senior buyer of non-alcoholic beverages in the exchange service's headquarters based Sales Directorate (SD), told E and C News that “The energy drink segment represented 30 percent of the Exchange's total non-alcoholic beverage sales, up from 28 percent during prior year.” ...
'The energy drink brands continue to introduce new
and innovative products to keep the customers excited
about the category, and there is still room for growth.'
— AAFES Senior Buyer, Non-Alcoholic Beverages, Vicki Venables
Read more 'STILL ROOM FOR GROWTH' ...
The Army & Air Force Exchange (AAFES) has been in the midst of refreshing its approximately 350 Express stores, according to Divisional Merchandise Manager (DMM) David Arens, who noted that all Express stores feature updated exterior signage to reflect the refreshed brand. “The interior is updated as part of the regular capital improvement process,” Arens said.
DALLAS — The Army & Air Force Exchange Service (AAFES) announced a series of appointments at headquarters and in the field. ...
Read more AAFES EXPRESS STORES UPDATES ...
Led by double-digit growth in vitamins, the Army & Air Force Exchange Service (AAFES) continues to enjoy brisk sales activity in its vitamins, supplements and energy shots subcategories.
According to Sales Directorate (SD) Health and Beauty Care (HBC) Buyer Lisa Lamers, the dollar volume for vitamins and supplements during fiscal 2012 was $12.8 million, including $6.8 million in energy shots. Fiscal 2013 has continued that positive movement. ...
'The trends driving
[vitamin and supplement]
sales in the Exchange
include new users
entering the category,
successful new item
press and continued
growth of more
like fish oil, probiotics
and vitamin D.'
— AAFES Sales Directorate (SD) Health and Beauty Care Buyer Lisa Lamers
Read more SALES CONTINUE TO POWER UP...
Russ Chaby, Director of Food, Hospitality and Services, MCAGCC Twentynine Palms, Calif.
A convenient location and generous array of food options is proving a winning formula for the Marine Corps Exchange's (MCX) MCAGCC Twentynine Palms, Calif., Food Court, where its proximity to the main exchange, and its desert locale, make it a primary destination for patrons.
“Due to the fact that the food court is located inside the main exchange, many of our customers are shared patrons,” said Russ Chaby, director of Food, Hospitality and Services, MCCS Twentynine Palms, Calif. “This provides ease and options to customers whether they come to shop or eat. MCAGCC is in a rural location, so patrons appreciate offerings that are not available anywhere near base, and brand names such as Starbucks and Jamba Juice are draws of their own and support the Exchange.” ...Read more CONVENIENCE, CHOICES KEEP PATRONS COMING BACK ...