EBM EBM

TO READ THE COMPLETE ISSUE OF MILITARY CLUB & HOSPITALITY

The articles online are highlights of the most recent Military Club & Hospitality. Click here for a subscription.

MCHMilitary Club & Hospitality





Highlights of the APRIL 2015 Issue

 

CLUB PROFILE:
Success Is In The Details

 

From Facility Décor to Staff Attire,
Ft. McNair's O Club Stands Out

The Officers' Club at Fort Lesley J. McNair in Washington, D.C, part of JB Myer-Henderson Hall, Va., is the ideal locale for any event, providing top notch and affordable catering options, as well as a stellar customer service and foodservice team that pays attention to every detail, from facility décor and staff attire, to food quality and presentation.

The club, located in a historic building, features three rooms of varying sizes for small (20-50 seated/20-75 standing), medium (25-70 seated/ 25-125 standing) and large (75-180 seated/75-250 standing) groups.

The Fort McNair Officers' Club is a beautiful two-level historic building located right on the Washington Channel,” said Fort Mc- Nair Officers' Club Business Manager Jamey Westerman. “Guests rent the club out for all types of special events such as retirements, weddings, birthday celebrations, family reunions, dining outs, meetings/conferences, anniversary parties, etc. During the spring we are able to use the Grand Lawn in front of the facility for outdoor catered events; the area is surrounded by gorgeous cherry blossom trees. There is a great view of the Washington Monument from there as well.” ...

Read more SUCCESS IS IN THE DETAILS ...

BEVERAGES: AAFES Beer, Wine and Spirits Sales Remain Strong

 

 

AAFES BeveragesArmy & Air Force Exchange (AAFES) beer, wine and spirits sales reached $603 million as fiscal 2014 neared its end, slightly above the previous year, according to Bridget MacFawn, AAFES divisional merchandise manager (DMM) responsible for beverages.

“The Exchange continues to communicate the responsible consumption of alcoholic beverages on the bases and posts where we sell alcohol,” MacFawn noted. “We support the local command and their efforts to promote this to their soldiers and airmen. We are expecting normal category growth in the spirits business, but the numbers have been flat for the wine and beer categories, and we expect that
to be the trend for 2015.”

MacFawn explained that several factors have helped keep this activity going strong, including efficiencies due to forecasting, auto-replenishment and the influx of new items into the respective assortment mixes.

“Dynamic forecasting has allowed store inventory to be better balanced, resulting in higher in-stocks based on sales trends,” the DMM said. “CONUS stores rolled out in July and OCONUS stores in October. Better in-stocks directly translated to higher sales.”

As far as new items are concerned, MacFawn said that AAFES has experienced strong performances from Cirôc Pineapple Vodka and Crown Royal Regal Apple Whisky — “and these drive incremental sales,” she noted. ...

Read more AAFES BEER,WINE AND SPIRIT SALES REMAIN STRONG ...


FMWR OUTDOOR AMENITIES:
Fort Sill Provides Picture-Perfect Setting for FMWR

 

Fort SillFamily and Morale, Welfare and Recreation (FMWR) at Fort Sill, Okla., continues to improve upon on-post facilities and programs, as well as develop the Lake Elmer Thomas Recreation Area (LETRA), Fort Sill's premier destination for camping, lodging and recreation. Located at the base of Mt. Scott on 360 acres, with a no-wake lake, year-round camping and endless recreational activities available, LETRA is in close proximity to the Wichita Mountains Wildlife Refuge, Medicine Park and Fort Sill's main post.

Over the past few years, LETRA has benefitted from several improvement projects, including new cabins and a renovated lodging facility, as well as a mini-golf course, archery range, disc golf course and playgrounds, in addition to the purchase of numerous boats and recreational watercraft, such as paddleboats and kayaks, for use on the expansive lake.

According to Community Recreation Officer Shane Dunlevy, some of the major improvement projects were completed between 2010-2012, starting in 2010 with new cabins from Conestoga Log Cabins. “We installed 10 cabins out there at LETRA, and that was a great addition to what we offer out there at the recreation area,” he said. “The cabins complement our RV Park and our lodging facility.” ...

Read more FORT SILL PROVIDES PICTURE-PERFECT SETTING FOR FMWR ...